Guiding organizations and companies towards young populations
Guest: Robert Barnard (president of a youth-focused social enterprise)
Jess Ketchum sees himself as an advisor to corporations, which sounds easier than it actually is. His top quality is confidentiality – CEOs invest a certain level of trust in him and expect quality feedback in return. His consistent work and quick turnaround have led to word-of-mouth clients through building relationships and trust.
What does Maureen Palmer do? Having many roles, it was hard to answer that question, until her daughter came up with an apt description – “knowledge translation.” And as a creator of documentaries which take time to make, that knowledge translation has to anticipate what the public wants to talk about months from now. To her, this is key to being successful and a big reason to keep her eyes and ears open.
How does one become an ambassador? For US ambassador to Canada David Cohen, it depends on what kind of ambassador you are – and yes, there are different types. And there is more to being an ambassador than simply diplomacy; it is also about maintaining a high-morale team that is proud to represent the United States and facilitate trade between American and Canadian companies.
Cruz Gamboa’s path to being an executive coach started with a love of finance. Through building his experience and moving up the ladder in the financial departments of different companies, it made him realize that a large part of financing is treating it like a “sales job” and that these experiences made him more well-rounded – this gave him valuable insight leading to his current job as an executive coach, teaching others to use their experiences to get a step up in their careers.
How is your city shaped? This is what Anne McMullin has to know, as the leader of the Urban Development Institute. In her job, she is constantly educating and informing others about how British Columbia’s communities are developed, particularly around real estate issues. This is a far cry from where she started out, in the journalism world; but over time, she found that the business world interested her more and more – so she made a career pivot.