Guiding organizations and companies towards young populations

Robert Barnard is the co-founder of Youthful Cities, which seeks to make our cities more youthful and dynamic. His path started as a human geography student, which fascinated him. As a self-described “serial entrepreneur,” his studies kept combining with his passion. Every step of the way, people kept asking, “What’s with all these young people?” Seeing a demand for governments and companies to market to young people led him to pivot his focus towards creating communities focused around youth and young adults.