For Krystle Wittevrongel, life is exciting but the days are long. Her role at the Montreal Economic Institute is to keep an eye on public policy of all types, in order to provide useful advice for stakeholders – an area that rarely takes a break. But she wouldn’t have it any other way.

NJ Ayuk believes he has a “dream job” – he gets to talk with everyone from climate activists to energy industry professionals every day. Based in South Africa, he gets to visit most countries in Africa, and sometimes to Asia, North America, and Europe. He works 10-15 hours per day but to him, this isn’t just a job – it’s a calling.

When you make a bad investment, you probably want someone to hold hands with. That is how Murray Leith describes his job – he is the one to hold your hand during turbulence and help keep you from panicking. This role stems from his family and educational background in finance – he knew he wanted to be in that industry. As time went along, he realized that his goal depended on writing and discovering what he had to say – and how to say it well.

What happens when a bunch of side gigs become a career? For Ernest Lang, he points to himself as the answer. As head of Promerita, he invests and advises on financial matters around corporate assets, wealth planning, real estate, and more. His interest in money was rooted in necessity – coming from a family with one parent and with limited means, he had to figure out how money worked and that has led him to a “survive at all costs” approach to business.

David Williams does everything. Or at least, it seems like he does. In his role at the Business Council of British Columbia, he has to talk and listen to all groups of people, depending on the issues of the day. To know what is going on, he has to read all the time – what experts are saying, what business leaders are saying, and what data is out there. It’s his job to find out what makes the economy tick.

Have you ever felt confused about your career or company and not sure where it is going? Ron Bremner’s job is to help you navigate through that. He finds joy in working with his clients to look at work with a new perspective. Over time, he finds that those clients become friends – because seeing their growth gives Ron immense pride.

As the president of Neptune Terminals, there are no typical days for Megan Owen-Evans, but some days can get long – but it is an element of the job that she loves. This is a job she never considered when she was going to school. In fact, she thought she would be a doctor but didn’t end up finishing that journey. Instead, she worked in various jobs and realized that her dreams lay elsewhere. Finally returning to school, she had a fresh plan and different direction.

As a lecturer at the University of British Columbia’s Sauder School of Business, Adam Pankratz’s job is to communicate the challenges of business to his students, which range from undergraduates to masters-level students – and make it interesting. This was nowhere near what he envisioned for his career when he graduated with a linguistics degree and worked in the hotel industry. As with all careers, it is never a straight line. But his difficulties with finding a job that matched his skills led him to the world of business and an entirely new path.

How do you create economic opportunities and attract the right investments? That is a question that Jacquie Griffiths tries to answer every day, as the President of Invest Vancouver. The key to this is developing talent and seeking investors from abroad, helping to create a well-rounded industry. This is a lot of responsibility – and it all depends on the sense of relationship-building that she developed very early in her career in workforce development.

For Sasha Luchkov, music is not just a career – it is something that is always with him. He hears it all the time subconsciously and it became clear very early that this is his calling. To reach his goal, he has learned that music is not just notes on a page, but also the feelings and intentions of the piece to make it come alive.

John Stackhouse graduated during the 1981 recession; seeing its impact, he decided to study something more practical – commerce. However, he had a creative itch to scratch. Joining the school newspaper gave him a desire to break out of the financial world after graduating and landed at the Globe and Mail as a business reporter, which led him to both the creative and practical sides of finance.

Public policy in Canada is a complicated topic. For Renaud Brossard, his job is to make the topic less complicated and more accessible to the public through media outlets. As a business major, he developed his policy analysis background over the years and by working with other high-end academics in the field.

How do you get First Nations, government, and the energy industry together? That is something that Chris Sankey knows the answer to, because it is what he does. He loves solving problems that nobody else wants to touch and that drives his mission – aiming for a Canada with economic opportunities without racism.

Businesses need information to make informed decisions – and that is what Ken Peacock is here for. In his role at the Business Council of British Columbia, he takes information from the provincial government and connects it with business leaders for feedback and development. He didn’t start out wanting to be an economist – but he had a curiosity to understand how the world worked. At the advice of a professor, he went into economics. This changed his life and career path.

Dr. Laura Alfaro is a professor and economist at Harvard Business School, which means balancing research, teaching, and meeting with faculty and other experts in the field. This has been the career she has always wanted from a young age, which she admits is “bizarre.”

Jock Finlayson is only half-retired, but it doesn’t mean that he has slowed down. Working with multiple think tanks and organizations, he has to deliver accurate economic forecasts to the sectors that keep British Columbia’s economy alive.