For Krystle Wittevrongel, life is exciting but the days are long. Her role at the Montreal Economic Institute is to keep an eye on public policy of all types, in order to provide useful advice for stakeholders – an area that rarely takes a break. But she wouldn’t have it any other way.

As a lecturer at the University of British Columbia’s Sauder School of Business, Adam Pankratz’s job is to communicate the challenges of business to his students, which range from undergraduates to masters-level students – and make it interesting. This was nowhere near what he envisioned for his career when he graduated with a linguistics degree and worked in the hotel industry. As with all careers, it is never a straight line. But his difficulties with finding a job that matched his skills led him to the world of business and an entirely new path.

How do you create economic opportunities and attract the right investments? That is a question that Jacquie Griffiths tries to answer every day, as the President of Invest Vancouver. The key to this is developing talent and seeking investors from abroad, helping to create a well-rounded industry. This is a lot of responsibility – and it all depends on the sense of relationship-building that she developed very early in her career in workforce development.

For Sasha Luchkov, music is not just a career – it is something that is always with him. He hears it all the time subconsciously and it became clear very early that this is his calling. To reach his goal, he has learned that music is not just notes on a page, but also the feelings and intentions of the piece to make it come alive.

John Stackhouse graduated during the 1981 recession; seeing its impact, he decided to study something more practical – commerce. However, he had a creative itch to scratch. Joining the school newspaper gave him a desire to break out of the financial world after graduating and landed at the Globe and Mail as a business reporter, which led him to both the creative and practical sides of finance.

Public policy in Canada is a complicated topic. For Renaud Brossard, his job is to make the topic less complicated and more accessible to the public through media outlets. As a business major, he developed his policy analysis background over the years and by working with other high-end academics in the field.