How do you combine technology with business? This is an angle that Don Stickney wanted to explore with Playbook, his consultancy that advises on how to use technology as leverage for business. To him, his clients don’t simply want advice on how to succeed, but rather advice on how to be a thought leader. This is far cry from his beginnings as a hot tub salesperson but his ability to talk to others and fix their problems made him realize that he was in for a communications- and relations-related career.

What does Maureen Palmer do? Having many roles, it was hard to answer that question, until her daughter came up with an apt description – “knowledge translation.” And as a creator of documentaries which take time to make, that knowledge translation has to anticipate what the public wants to talk about months from now. To her, this is key to being successful and a big reason to keep her eyes and ears open.