Helping small businesses reach year five (and beyond)

Professional and Corporate
Written By Stuart McNish

Guest: Beverlee Rasmussen (business consultant)

If you’re a small business looking to grow, you want to talk to Beverlee Rasmussen. At one point, she had a two-year waitlist of small business clients, wanting her advice on how to grow their businesses. Over time, she realized that sharing her knowledge via writing and books might be a better way of dealing with that waitlist and catering to more clients. She knows that small businesses in Canada only have a 50/50 chance of reaching their fifth year – and that is something she wants to change.

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Helping small businesses reach year five (and beyond)
Helping small businesses reach year five (and beyond)

What does Maureen Palmer do? Having many roles, it was hard to answer that question, until her daughter came up with an apt description – “knowledge translation.” And as a creator of documentaries which take time to make, that knowledge translation has to anticipate what the public wants to talk about months from now. To her, this is key to being successful and a big reason to keep her eyes and ears open.

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Teaching others how to grow and move up in their careers
Teaching others how to grow and move up in their careers

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Advocating and educating about how to develop communities
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Creating a mental health assessment tool
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Getting help with and getting assessed for mental health can be difficult – Jason Morehouse seeks to change that with HiBoop, a tool that helps professionals improve the quality of their treatments. To get started, he had to get an understanding of technology and how to leverage it with good developers and passionate product builders, and wrap it up with awareness among people who are in charge of the brand.

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Stuart McNish
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Knowledge translation in creating documentaries