Being the face of a political party

“You’re always the face of the party – that’s just a reality.” As leader of the British Columbia Conservative Party, going to new places and showing up is a large part of John Rustad’s job. That is nothing new to him, as someone who grew up in Prince George and having jobs that took him all over the province with all kinds of different experiences. As someone who takes all kinds of opportunities, this worked perfectly into his journey into business and, eventually, politics.