Serving Vancouver’s diverse business community

Guest: Bridgitte Anderson (CEO of a board of trade)

As CEO of the Greater Vancouver Board of Trade, Bridgitte Anderson needs to be diverse – after all, that is what her members are. They touch almost any industry, which means the Board’s events have to be diverse as well. Meanwhile, she has to do her research into the industries that she is serving. Her secret? “I work with some of the smartest people I’ve ever known,” she replies. Those people have not allowed her to fail, but she has also learned that failure can also provide valuable lessons that can help her going forward.

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Balancing stakeholder interests and public policy

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Attracting economic opportunities and investments