Creating British Columbia’s helicopter empire
Guest: Danny Sitnam (CEO of a helicopter company)
The aviation industry isn’t for everyone. Danny Sitnam, on the other hand, dove head-first into it with a sense of invigoration and passion. In fact, it energizes him and the thought of being at the front line of the business is what gets him out of bed in the morning.
However, running a helicopter business is more than simply flying a plane. To Danny, it is realizing that this is ultimately a service industry and every decision will affect the passenger.
He is thankful to have quality people around him, who can help him steer and guide his decisions – including his wife, who helped him come up with the idea of a helicopter company, and his board, who helped him make a difficult decision to keep the company afloat. Each turbulent mistake or bump became a valuable lesson, leading to Helijet being a trusted name in British Columbia.
