What does Maureen Palmer do? Having many roles, it was hard to answer that question, until her daughter came up with an apt description – “knowledge translation.” And as a creator of documentaries which take time to make, that knowledge translation has to anticipate what the public wants to talk about months from now. To her, this is key to being successful and a big reason to keep her eyes and ears open.

Andrew Lawton has to make up his job title sometimes, because he has worn so many hats. He manages a media company called True North, hosts his own show, writes books, and has started a journey in event management. Sitting in one place for too long is not his M.O. To him, he tries to find different things to do and not settle into a routine.

Jennifer Geary is a writer but it may surprise people that she didn’t like to write. It started out of necessity as a chief operating officer, when she discovered that there was no how-do guide or book on that role. So she decided to give it a shot herself and it has morphed into a “happy part” of what she does.

John Rapley is not a person who will sit still. Starting out in academia, he has bounced around various roles, even starting his own think tank at one point. But he keeps coming back to one thing – writing. It is not as simple as sitting down and writing. According to John, 90% of what is written is unseen, hidden in research and preparation. Most of what the public sees is like a small slice of the iceberg.