Writing as a creative process: Preparation is key

John Rapley is not a person who will sit still. Starting out in academia, he has bounced around various roles, even starting his own think tank at one point. But he keeps coming back to one thing – writing. It is not as simple as sitting down and writing. According to John, 90% of what is written is unseen, hidden in research and preparation. Most of what the public sees is like a small slice of the iceberg.