Before venturing on his own, Sam Cooper started as a print journalist and went into other media such as video and television. Along the way, he found the power of storytelling and “how” a story is told is just as important as what the story is – especially with the rise of social media and online media.

The author of “Claws of the Panda” has been reporting to Canadians since 1965. His career has taken him around the world, interviewing and telling stories that affect Canadians. He is widely respected as a thoughtful and insightful reporter.